Two artists and an advertising company created a deepfake of Facebook founder Mark Zuckerberg saying things he never said, and uploaded it to Instagram. The video, created by artists Bill Posters and Daniel Howe in partnership with advertising company Canny, shows Mark Zuckerberg sitting at a desk, seemingly giving a sinister speech about Facebook’s power. The video is framed with broadcast chyrons that say “We’re increasing transparency on ads,” to make it look like it’s part of a news segment.
“Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” Zuckerberg’s likeness says, in the video. “I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.” The original, real video is from a September 2017 address Zuckerberg gave about Russian election interference on Facebook. The caption of the Instagram post says it’s created using CannyAI’s video dialogue replacement (VDR) technology. This deepfake of Zuckerberg is one of several made by Canny in collaboration with Posters, including ones of Kim Kardashian and Donald Trump, as part of Spectre, an exhibition that took place as part of the Sheffield Doc Fest in the UK.